Heinz
Art direction
Concept
POS

Support devices for small establishments.

Through detachable blankets of Heinz sachet, the consumer has the experience of biting a piece of the poster by removing
one sachet at a time and each new sachet highlighted a new bite is revealed through the poster fixed to the frame.

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When the sachet blanket is finished, it can be refilled with a new one being fixed to the same frame.
The street food options are the highlights to give continuity to the layout.